Business-to-consumer (B2C)

With business-to-consumer (B2C), GS1 is extended it standards portfolio from business-to-business (B2B) to the digital world inhabited by omni-channel consumers. Topics include:

• GS1 Source
  Standards-based, scalable and interoperable framework for sharing product information in consumer-facing digital channels
• Digital Coupons 
  Our GS1 B2C Digital Coupons Management Standard provides business partners with a common basis for creating a secure and reliable management process for managing digital coupons.
• Mobile Bar Codes
  • Mobile bar code position paper
  • B2C Extended Packaging (QR Code) Implementation Bulletin