With business-to-consumer (B2C), GS1 is extended it standards portfolio from business-to-business (B2B) to the digital world inhabited by omni-channel consumers. Topics include:
- GS1 Source
Standards-based, scalable and interoperable framework for sharing product information in consumer-facing digital channels
- Digital Coupons
Our GS1 B2C Digital Coupons Management Standard provides business partners with a common basis for creating a secure and reliable management process for managing digital coupons.
- Mobile Bar Codes
GS1 strongly beleives in the benefits of global standards for mobile bar codes. We are working with Open Mobile Alliance (OMA) on bringing a new level of bar code scanning to mobile devices.